Iterable, the AI customer engagement platform, today announced new capabilities that take marketing AI from an individual advantage to a team-wide one – including a new hosted MCP server, AI-assisted SDKs, an expanded Integrations Hub, and more.

Building on the company’s Fall Product Launch, which connected customer context across the marketing stack, Iterable’s Winter Product Launch tackles the next challenge: scaling AI’s impact beyond the individual. Today, marketers are finding powerful new ways to work with AI, but those breakthroughs often depend on custom connections and individual expertise that don’t extend across the entire team. The result is a growing gap between what individuals can accomplish with AI and what organizations can achieve together.

To turn individual AI gains into team-wide results, the Winter Product Launch focuses on three areas: bringing the full power of Iterable and Nova Intelligence into the AI tools teams already use, building AI guidance into every workflow, and giving every person and agent the same understanding of the customer. Together, these capabilities advance Iterable’s vision for AI-powered customer engagement, where marketers set the strategy and AI turns customer intelligence into action.

“The first wave of AI made individual marketers more productive, but productivity alone doesn’t transform how an organization engages customers,” said Nick Beil, Chief Product Officer at Iterable. “The next leap happens when teams and AI agents can work from the same customer intelligence, apply the same expertise, and take action across every channel. That’s the future we’re building at Iterable: marketers set the strategy, and our agents helps turn it into execution at a scale that wasn’t previously possible.”

Bring the Full Power of Iterable Into the AI Tools Teams Already Use

With Iterable’s new hosted MCP server, marketers can do more than access customer data from their preferred AI tools. They can tap into Nova Intelligence, draw on Iterable’s built-in marketing expertise, and build and execute customer journeys directly from Claude, ChatGPT, and Cursor. With per-user access and no custom connections to maintain, capabilities once limited to individual power users can now extend across the entire organization.

  • Marketing intelligence in every AI conversation. Requests from Claude, ChatGPT, Cursor, and other MCP-compatible tools run through Nova Agent, Iterable’s AI-powered marketing assistant, so marketers get built-in guidance on what good marketing looks like and the ability to act on it. The hosted MCP server installs directly from each tool’s directory, with a custom connection for others.
  • Faster work, without switching tools. Marketers can build and stage journeys, preview and proof emails, and check campaign performance directly inside the chat. Journey canvases and email previews appear right there, with Iterable designed to limit customer data shared with the customer’s LLM.
  • AI access the whole team can use. Each person signs in with their own Iterable login, including corporate SSO, so agents are designed to operate within each user’s permissions. Security teams have no shared API keys to manage, and access is tied to each person’s Iterable account.

“Building on top of Iterable’s Hosted MCP allows us to operate almost like a headless CRM. Having the flexibility to inspect journeys, analyze templates, and visualize messaging logic directly inside our everyday AI workflows has transformed how our team collaborates and executes.” – Adam Peterka, Head of Retention, MoneyLion

Build AI Guidance Into Every Workflow

Knowledge that once sat with experienced developers and power users now ships as built-in guidance that people and AI agents can use from day one.

  • New mobile channels live in under an hour. AI-Assisted SDK Integrations give coding agents such as Claude Code, Cursor, and Codex version-matched guidance for Iterable’s iOS, Android, and React Native SDKs. That takes a developer from setup to a verified first message in under an hour, down from nearly a day.

Give Every Person and Agent the Same Customer Understanding

When each marketer and agent assembles a different view of the customer, results vary by who is asking. Iterable is tripling the integrations available in its Integrations Hub so the marketer building a campaign, the agent analyzing behavior, and the workflow taking action all start from the same customer context, making every experience they build more intelligent and relevant.

  • Journeys that start from what a customer just did. New ecosystem integrations with Chargebee, Recurly, BigCommerce, HubSpot, Typeform, Punchh, Contentful, and Google Sheets bring billing, purchase, lifecycle, signup, loyalty, and content data into Iterable.
  • Ad spend that follows the customer journey. New audience syncs for Reddit Ads, ChatGPT Ads, Snapchat, and Microsoft Advertising keep paid targeting and suppression in step with each customer’s journey, helping brands reduce spend to reach customers who have already converted.
  • Sales and marketing in sync on customer preferences. Enhancements to Salesforce Sync send Iterable email opt-out status back to Salesforce, so every team respects the same choices.

With Iterable’s Winter Product Launch, what once required custom connections and specialized expertise becomes something every marketer can put to work. Teams can build and run customer journeys directly from their AI tools, start from Iterable’s built-in expertise, and act on richer customer intelligence at every step. That means more campaigns reach customers, experiences become more relevant and personalized, and the organization builds on the best of every individual.

For more information about Iterable’s Winter Product Launch please visit: iterable.com/blog/winter-2026-product-launch.

About Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like HelloFresh, Square, and People, Inc. It transforms data into action, powering intelligent, personalized customer experiences across every channel. Iterable gives teams the freedom to move fast, the governance to stay in control, and the confidence to scale what works. With Iterable, customer engagement is not just a tactic—it is a growth engine.

Learn more at www.iterable.com.

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