Lucra Expands Sports-Style Games Offering With Addition of 17-0

NEW YORK, NY, November 4, 2026 (EZ Newswire) — Lucra, the leading social competition platform, today announced a partnership with PartyBet to bring 17-0, its all-time pro football roster-building game, to Lucra’s partners. The addition expands Lucra’s product offering into sports-style games and gives sports fans a new way to challenge each other for cash, where permitted by law, based on how well they know the game.

17-0 joins the skill-based mini games already available to Lucra partners, adding a new game type that brands and platforms can offer their audiences through their existing Lucra integration.

In 17-0, players draft an all-time roster over six rounds. Each round, a spin lands on an era and a franchise, and players choose from the eligible cards to fill one of six spots: quarterback, running back, two wide receivers, tight end, and one team defense. Every card is based on actual season statistics from 1970 through 2025, and each player gets one Era Audible and one Team Audible to redirect a spin. When the roster is complete, its combined strength converts into a projected 17-game record.

The spin sets the board. What players do with it comes down to football knowledge: which seasons held up, which players carried their teams, and how the pieces fit together. Through Lucra, players can take that knowledge head-to-head and compete for cash prizes, where permitted by law. Lucra handles compliance, payments, fraud prevention, and settlement, so partners can offer 17-0 without building or managing that infrastructure themselves.

“Sports fans have always argued about who knows the game best. 17-0 gives them a way to settle it, with every pick drawn from a real season,” said Dylan Robbins, Founder and CEO of Lucra. “Adding sports-style games gives our partners another way to bring their audiences together around competition.”

“17-0 rewards the fans who know their football history. Partnering with Lucra brings the game to new audiences and lets players put that knowledge up against each other for real prizes,” said Carlo Fox, Co-Founder of PartyBet.

17-0 is now live in the Lucra SDK and available for partners to add to their platforms today.

About Lucra

Lucra powers competitive loyalty through a plug-and-play SDK, which integrates into apps or websites and enables tournaments, mini-games, and peer-vs-peer competitions, with real-money or rewards. It handles compliance, payments, fraud prevention, and settlement out of the box, so partners can instantly offer gamified experiences without building or managing complex infrastructure themselves. Top entertainment, hospitality, and consumer brands, including Five Iron Golf, Backyard Sports, ChessKings, TouchTunes, and more, use Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at playlucra.com.

About PartyBet

PartyBet is a social gaming platform offering sports prediction markets, original casino games, and skill-based competitions. Launched inside Telegram and expanding across platforms, PartyBet makes it easy to challenge friends and compete for prizes. Its growing lineup includes 17-0, a pro football roster-building game powered by real NFL season statistics from 1970 through 2025. With 20 original games already launched in 2026 and another dozen planned before year’s end, PartyBet continues to expand its portfolio of original games for sports fans and competitive players. Learn more at PartyBet.fun

Disclaimer

Real-money contests, matches, and cash prize competitions powered by Lucra and PartyBet are skill-based games available only to eligible participants who are at least 18 years of age (or the legal age of majority in their jurisdiction) and located in jurisdictions where real-money skill gaming is permitted by law. Void where prohibited or restricted. Lucra manages identity verification, age gating, geolocation compliance, fraud prevention, and payment processing to ensure adherence to applicable regulatory standards.

17-0 is an independent game and is not endorsed by, sponsored by, or affiliated with the National Football League (NFL) or the NFL Players Association (NFLPA). All historical player names, team references, and statistical data are used solely for descriptive, factual purposes and remain the intellectual property of their respective owners.

Media Contact

press@playlucra.com

SOURCE: Lucra